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Overview

Bachelor Of Mass Communication (Hons)

Our Bachelor of Mass Communication (Hons) is an endless possibility of creativity and imagination. In fact, almost every company today requires a mass communication graduate in order to craft and monitor the messages that they communicate to the public. Due to the tailored syllabus of this program, graduates will be in high demand in the industry. Students will be introduced to the fields of mass communication which are broadcasting, publishing, journalism, public relations and advertising.

Intakes: March, July and October

Program Duration: 4 years

Program Brochure: Download here

Eligibility Criteria

  • A pass in STPM or its equivalent, with a minimum of Grade C (CPGA 2.00) in any two (2) subjects and a credit in English at SPM or its equivalent, or
  • A Diploma ( Level 4, MQF) or its equivalent with a minimum CPGA of 2.00 and a credit in English at SPM or its equivalent, or
  • A Diploma in Media and Communication ( Level 4, MQF) or its equivalent, or
  • Foundation Programmes Manipal International University ( MIU ) with minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, or
  • Foundation Programmes in related fields from other institutions recognized by the Malaysian Government with minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, or
  • Matriculation in related fields from any institutions recognized by Ministry of Education with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, and
  • Other equivalent qualifications recognized by the Malaysian Government

International Student

  • South Australian Matriculation (SAM) with a Tertiary Entrance Rank (TER) 70 and Grade B in relevant subject, or
  • Canadian Pre-University (CPU) with an average of 70% in 6 relevant subjects, or
  • Unified Examination Certificate (UEC) with grade B in 5 relevant subjects, or
  • Pass in International Baccalaureate (IB) with at least 24 points, and

*For international student, Test of English as a Foreign Language (TOEFL) score of 500 or International Language Testing System (IELTS) score of 5.0 or its equivalent is needed. If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme. This is normally conducted through an assessment process.

Channels of Learning

A blend of multiple channels

  • Face-To-Face
  • Supplemented with Online Learning
  • On the field learning

The MIU Advantage

  • One-on-One Mentoring
  • Industry Exposure through Internships
  • Thought Leadership Talks

Course Outline

Year 1

Semester 1

  • Professional Communication
  • Introduction to Mass Communication
  • Introduction to Broadcasting
  • Introduction to Publishing
  • Introduction to Journalism
  • Principles of Public Relations

Semester 2

  • Hubungan Etnik- Local Student)/ (Bahasa Malaysia Komunikasi 3 – International Student)
  • (TITAS)/ Pengajian Malaysia- International Student
  • Introduction to Psychology

Semester 3

  • Introduction to Journalism Writing
  • Human Communication
  • Introduction to Advertising
  • Introduction to Photography
  • Introduction to information Technology
  • Introduction to Film
Year 2

Semester 1

  • Principles of Marketing
  • Desktop Publishing (DTP)
  • Language 1(Mandarin 1)/French 1
  • Radio & TV broadcasting
  • New Media and Communication Technology
  • Graphics and Layout

Semester 2

  • Modern and New Media Writing
  • Introduction to Web & Digital Design
  • Language 11(Mandarin11)

Semester 3

  • Family Issue
  • Editing For Digital Media
  • Integrated Marketing Communication (IMC)
  • Introduction to Communication Theories
  • Strategic Communication in Crisis Management
  • Language 111(Mandarin 111)
Year 3

Semester 1

  • Mass Media Research
  • Communication Network
  • Media Law
  • Feature Writing
  • Entrepreneurship
  • Introduction to 3D Animation

Semester 2

  • Co-Curriculum/Service Community
  • Academic Writing
  • Professional Development

Semester 3

  • Industrial Training

Mass Communication laboratory

Dedicated Laboratories at MIU give an opportunity to the students to hone their skills through experiences apart from the classroom.

  • Mass Communication Studio
  • Photography Studio
  • Video Editing Labs

Career Prospects

Graduates of this course can go on to work as:

  • Entertaiment Journalist
  • Film Critic
  • Media planners
  • Radio DJs
  • Social Media Manager

MIU HIVE

MIU News Letter

The MIU HIVE is a monthly MIU internal newsletter is now ready for broadcast. The editorial content is prepared and designed by MIU HIVE editorial team consists of Mass Comm staff and students. We appreciate and welcome write-ups, news articles, essays, photos, photo news, poems, book review, quotable quotes and any update events in MIU from time to time. Please contact MIU HIVE editorial team if you have any events, activities etc.

First edition
Second edition
Third edition
Fourth edition
Fifth edition
Sixth edition
Ninth edition

Intake

Under way

Duration

3 Years

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Questions?

Meet Faculty of School of Management and Business

Siti Nurakmar Binti Ismail
Lecturer - MPU Courses
Elillarasi
Senior Lecturer - Mass Communication
Mohd Shah Bin Abdullah
Head of Department - Mass Communication

Course Faculty Listing Mobile Block

Siti Nurakmar Binti Ismail
Lecturer - MPU Courses
Elillarasi
Senior Lecturer - Mass Communication
Mohd Shah Bin Abdullah
Head of Department - Mass Communication
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Students Speak

Here is what our students and alumni have to say...

The friendly atmosphere and the conducive working experience here at MIU has helped me express myself in so many ways. The diverse community and the amazing lecturers here have tirelessly helpe me better myself.

Hasna
Mass Communication

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