Bachelor of Mass Communication (Hons)

Overview

Our Bachelor of Mass Communication (Hons) is an endless possibility of creativity and imagination. In fact, almost every company today requires a mass communication graduate in order to craft and monitor the messages that they communicate to the public. Due to the tailored syllabus of this program, graduates will be in high demand in the industry. Students will be introduced to the fields of mass communication which are broadcasting, publishing, journalism, public relations and advertising.

Intakes: March, July and October

Program Duration: 4 years

Program Brochure: Download here

Eligibility Criteria

A pass in STPM or its equivalent, with a minimum of Grade C (CPGA 2.00) in any two (2) subjects and a credit in English at SPM or its equivalent, or
A Diploma ( Level 4, MQF) or its equivalent with a minimum CPGA of 2.00 and a credit in English at SPM or its equivalent, or
A Diploma in Media and Communication ( Level 4, MQF) or its equivalent, or
Foundation Programmes Manipal International University ( MIU ) with minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, or
Foundation Programmes in related fields from other institutions recognized by the Malaysian Government with minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, or
Matriculation in related fields from any institutions recognized by Ministry of Education with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, and
Other equivalent qualifications recognized by the Malaysian Government

International Student

South Australian Matriculation (SAM) with a Tertiary Entrance Rank (TER) 70 and Grade B in relevant subject, or
Canadian Pre-University (CPU) with an average of 70% in 6 relevant subjects, or
Unified Examination Certificate (UEC) with grade B in 5 relevant subjects, or
Pass in International Baccalaureate (IB) with at least 24 points, and

*For international student, Test of English as a Foreign Language (TOEFL) score of 500 or International Language Testing System (IELTS) score of 5.0 or its equivalent is needed. If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme. This is normally conducted through an assessment process.

Channels of Learning

A blend of multiple channels

Face-To-Face
Supplemented with Online Learning
On the field learning

The MIU Advantage

One-on-One Mentoring
Industry Exposure through Internships
Thought Leadership Talks

Course Outline

Bachelor of Mass Communication (Hons)

Year 1

Semester 1

Professional Communication
Introduction to Mass Communication
Introduction to Broadcasting
Introduction to Publishing
Introduction to Journalism
Principles of Public Relations

Semester 2

Hubungan Etnik- Local Student)/ (Bahasa Malaysia Komunikasi 3 – International Student)
(TITAS)/ Pengajian Malaysia- International Student
Introduction to Psychology

Semester 3

Introduction to Journalism Writing
Human Communication
Introduction to Advertising
Introduction to Photography
Introduction to information Technology
Introduction to Film

Year 2

Semester 1

Principles of Marketing
Desktop Publishing (DTP)
Language 1(Mandarin 1)/French 1
Radio & TV broadcasting
New Media and Communication Technology
Graphics and Layout

Semester 2

Modern and New Media Writing
Introduction to Web & Digital Design
Language 11(Mandarin11)

Semester 3

Family Issue
Editing For Digital Media
Integrated Marketing Communication (IMC)
Introduction to Communication Theories
Strategic Communication in Crisis Management
Language 111(Mandarin 111)

Year 3

Semester 1

Mass Media Research
Communication Network
Media Law
Feature Writing
Entrepreneurship
Introduction to 3D Animation

Semester 2

Co-Curriculum/Service Community
Academic Writing
Professional Development

Semester 3

Industrial Training

Mass Communication laboratory

Dedicated Laboratories at MIU give an opportunity to the students to hone their skills through experiences apart from the classroom.

Mass Communication Studio
Photography Studio
Video Editing Labs

Career Prospects

Graduates of this course can go on to work as:

Entertaiment Journalist
Film Critic
Media planners
Radio DJs
Social Media Manager

MIU HIVE

MIU News Letter

The MIU HIVE is a monthly MIU internal newsletter is now ready for broadcast. The editorial content is prepared and designed by MIU HIVE editorial team consists of Mass Comm staff and students. We appreciate and welcome write-ups, news articles, essays, photos, photo news, poems, book review, quotable quotes and any update events in MIU from time to time. Please contact MIU HIVE editorial team if you have any events, activities etc.

First edition
Second edition
Third edition
Fourth edition
Fifth edition
Sixth edition

Intake

Under way

Duration

3 Years

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Bachelor of Mass Communication (Hons)